At Value Added Food Sales, we believe that supporting hunger relief organizations means more than just moving product. It means investing in long-term strategies that increase agency satisfaction, uphold dignity for our neighbors and clients, and strengthen the sustainability of local feeding networks. That’s why we’ve made the decision to formally adopt our FIRST 50 offer (50% off any single pallet of a never before purchased item)as a standing policy of our organizational mission.

Originally launched as a limited-time promotion, this initiative was designed to help food banks and their partner agencies trial new items at significantly reduced cost. What we have learned however, was far more valuable than an uptake in ordering—it sparked meaningful changes in how Food Banks and agencies collaborate to build their Cooperative Purchasing assortments and serve their clients.

Supporting Expansion of Item Assortments

We know food banks operate within tight budget constraints and must make every dollar count. Trying out a new item—no matter how promising—often feels like a risk. Our 50% off promotion removes that barrier. It empowers agencies to explore new products, test market responsiveness, and gradually diversify their item offerings without blowing their budget.

When food bank clients can select from a wider variety of items—especially those that reflect their personal, cultural, or dietary preferences—it leads to more dignified food access. Agencies that are able to offer expanded options report higher client satisfaction, improved participation rates, and increased sustainability for their programs. Our 50% off policy directly supports these outcomes. 

Mission-Aligned, Partner-Focused

As we evaluated the impact of this initiative, it became clear that this policy wasn’t just a good idea—it was the right thing to do. So we’re proud to make it a permanent part of how we support our partners.  Offering 50% off all first-time orders of any new item is now embedded into our company’s DNA, because it reflects our core belief: We Serve:  The heart of our business is ending hunger; we dedicate ourselves to supporting those on the frontlines. 

If you’re considering a new product for your CoOp program or agency assortment, reach out to our team. We’ll help you try it at half the cost—and invest in the dignity, sustainability, and satisfaction of those you serve.